Cowboys Unleash Williams: The Dallas Cowboys are poised to dramatically alter their offensive approach as they head into the 2025 season, naming Javonte Williams as their starting running back for their Thursday Night Football opener against the Philadelphia Eagles on September 4, 2025, at Lincoln Financial Field. This strategic pivot aims to inject new life into a rushing attack that struggled significantly in the previous season, ranking near the bottom of the league in key metrics. The team hopes that Williams can bring a much-needed spark to their ground game and elevate the overall performance of the offense under new leadership.
A New Era for the Cowboys’ Run Game
The decision to feature Javonte Williams as the primary ball carrier represents a significant philosophical shift for the Dallas Cowboys. After a disappointing 2024 season where the rushing attack ranked 27th in rushing yards per game and last in the NFL with a mere six rushing touchdowns, according to Pro-Football-Reference.com, the team recognized the urgent need for change. This led to a comprehensive overhaul of the running back position, signaling a commitment to re-establishing a potent ground game.
Williams Earns the Lead Role
Javonte Williams’ ascension to the starting role is a testament to his hard work and the confidence he has instilled in the Cowboys’ coaching staff. Since joining the team on March 10, 2025, under a one-year, $3.5 million contract, Williams has consistently impressed during offseason activities. As reported by Inside The Star, he participated in all first-team offensive drills, developing a strong rapport with quarterback Dak Prescott. The coaching staff further demonstrated their faith in Williams by holding him out of all preseason games, a clear indication of his importance to the team’s Week 1 plans.
Coaching Staff’s Confidence
Head Coach Brian Schottenheimer has been particularly vocal in his support of Williams. Schottenheimer, known for his emphasis on a strong running game, has expressed unwavering confidence in the running back’s ability to contribute significantly. “I have no questions about [Williams],” Schottenheimer stated in a recent interview. “I don’t worry about Javonte.” This level of trust from the head coach underscores the pivotal role Williams is expected to play in the Cowboys’ offensive scheme.
The Road to Recovery and Redemption
Javonte Williams’ journey to becoming the Cowboys’ lead running back is also a story of resilience and recovery. After suffering a severe knee injury in 2022, including a torn ACL, LCL, and posterolateral corner, his performance in his final seasons with the Broncos was understandably impacted. However, Williams has reportedly made significant strides in his rehabilitation, entering the 2025 season feeling fully recovered. According to NFL.com, Williams stated he feels “completely like myself” again, a sentiment that bodes well for his potential impact on the Cowboys’ offense.
Fantasy Football Implications
Williams’ expected workload has significant implications for fantasy football enthusiasts. While current projections may not fully reflect his potential, his role as the lead back suggests he could exceed those expectations. His ability to handle a significant number of carries and contribute in the passing game makes him a valuable asset in fantasy leagues, particularly in PPR (points per reception) formats. Fantasy football analysts at CBS Sports suggest monitoring Williams’ performance closely in the early weeks of the season to gauge his true potential.
Facing the Eagles: A Crucial Test
The Thursday Night Football opener against the Philadelphia Eagles presents a formidable challenge for Williams and the Cowboys’ revamped rushing attack. The Eagles, fresh off their Super Bowl LIX championship, boast a stout defense that will test Williams’ ability to break tackles and gain yards after contact. This game will serve as an early litmus test for the Cowboys’ commitment to the run and Williams’ capacity to handle the pressure of being the team’s primary ball carrier.
Addressing Past Weaknesses
The Cowboys’ struggles in the running game during the 2024 season were a major point of concern. The team’s inability to consistently establish the run put immense pressure on quarterback Dak Prescott and limited the effectiveness of the passing game. Under former coach Mike McCarthy, the offense lacked the balance needed to compete with top teams. The acquisition of Williams, along with other additions to the running back room like Miles Sanders, Jaydon Blue, and Phil Mafah, represents a concerted effort to address this critical weakness.
Strategic Shift Under Schottenheimer
Brian Schottenheimer’s influence on the Cowboys’ offensive strategy cannot be overstated. Known for his preference for a physical, run-oriented approach, Schottenheimer is expected to prioritize establishing the ground game to control the clock and wear down opposing defenses. This philosophy aligns perfectly with Williams’ strengths as a powerful and versatile runner. The Cowboys are banking on Schottenheimer’s expertise to unlock Williams’ full potential and transform the team’s rushing attack into a formidable weapon.
Looking Ahead: The Impact on the Cowboys’ Season
Javonte Williams’ performance in the 2025 season will be a key factor in determining the Dallas Cowboys’ overall success. His ability to stay healthy, produce consistently, and provide a reliable presence in the backfield will be crucial for the team’s offensive balance and overall competitiveness. The Cowboys are placing a significant bet on Williams’ talent and resilience, hoping that he can provide the spark needed to elevate their run game and propel them to a successful season.
The Dallas Cowboys’ decision to “unleash” Javonte Williams signifies a bold strategic shift aimed at revitalizing their struggling run game. With the full support of the coaching staff and a renewed sense of confidence after recovering from injury, Williams is poised to make a significant impact. The Thursday Night Football opener against the Eagles will be a crucial test, but the Cowboys are optimistic that Williams can provide the stability and explosiveness their backfield lacked in 2024, setting the stage for a more balanced and effective offense.
